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What is GDPR?

Hello and Welcome to Web Next.

In this episode, we will discuss about the new European General Data Protection Regulation, known as GDPR.

Before we start, we should clarify that the purpose of this show is to give you a first impression and the full analysis will be done exclusively by your legal counsel!

GDPR, is a new European Regulation, which concerns the users' personal data protection and it will be applied from the 25th of May 2018.

It concerns businesses that sell their products or services to consumers within the European Union, through websites or online stores and have at least one person staff.

Today, we will report the regulations that apply to businesses employing between 1 and 250 staff.

The penalties announced for businesses that will not be adjusted in the GDPR regulation are terrifying and can reach the 4% of the company's annual turnover, or the 20 million euros, whichever is the largest.

That is why, for the second time, we will remind you that you should take the GDPR regulation very seriously and after the end of the show, you should contact your legal counsel.

But before we start, let's see what we define as "personal data" and what is their difference between them and the "sensitive personal data".

Personal data, is any information that refers to each person, such as the name, the address, the email address, the identity number, the location information and the IP address.

A special category of Personal Data, whose storage and management needs to be done with even more caution, is the sensitive personal data, which includes information such as the race of a person, his religion or political beliefs, his health status, as well as his sexual preferences.

Let's take a look at some of the key actions that web site owners and online stores owners should do:

  • SSL purchase is required from a serious provider, in order to encrypt any action a user makes in your website or online store. Such actions may be the registering, loging in, filling in a form, even making some transaction.
  • When a user enters your online store - or your website - and if you use Cookies, there should be a Cookie Law Pop-up stating your terms and informing the user that his moves are "monitored", as long as he stays on your page.
  • If your e-shop is connected to a CRM or an ERP, the user's consent must have been prioritized. Also, the Software provider itself, should have complied with the GDPR regulations.
  • It is necessary to encrypt the database of your e-shop users and their backups.
  • There must be the consent of the user who gives us his / her details in all fields and forms and no field should be pre-selected. Also, the terms and explanations on how these elements will be used, must be absolutely clear.
  • Ask and collect only the information that is absolutely necessary for the action the user will make in your online store, or your website.
  • If you use a 3rd party Marketing Service, such as Email Marketing, it must be certified and conformed to the GDPR rules.
  • The Terms of Use of your e-shop - or your website - must always be up to date and must contain detailed information. Also, it is very important to state that you have complied with the GDPR regulation, inside the text.

Let us also take a look at the benefits of the GDPR Regulation:

It is true that the GDPR and its terms can be considered as an extra headache for the e-shop owners. However, keeping up with GDPR regulations, can work well for your online store. Internet users appreciate businesses that keep their data secure.

So, do not just follow the GDPR guidelines, but make sure your e-shop customers know that you're providing them security and this is something that can be a competitive advantage over other online stores.

Adjust yourself instantly and turn the GDPR from a headache into an advantage for your business! At NetPlanet, we are able to deal with all GDPR technical requirements, as long as you ask it from us! Besides, this is the big advantage in our Custom creations and our Custom CMS. We can create and modify everything, according to your own requirements!

In the next episode, we will present the connection between GDPR and Digital Marketing, what are the Google's and Facebook's views on the European Regulation and several GDPR Tips.

Until then ...may all of you be well!

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