It is quite known that both businesses and self-employed people, are starting to promote themselves through social media, after the making of a website.
The majority of people has the impression that the creation of a social media account, would be the start of many Followers. But this is a big mistake. Be aware that even the social media have their own strategy!
Instagram is one of the most popular social media, so if you are interested in advertising yourselves through this, you need to find a clever way to attract potential Followers.
We will show you six ways to attract new fans!
1. Choose a topic and remain "faithful" to it
Right now, there are too many active Instagram accounts, each one with its own style and theme. Therefore, you must start by posing a "character" to your account, in order to be special. What is your target? To make people laugh? To show samples of your work? Or maybe sell?
2. Be consistent in your posts
You have to upload at least one post per day. In this way, you will show your loyalty in your Followers, to keep their interest. Besides, it is impossible to keep "loyal" Followers if you post once a week.
Each one of your new posts is a new opportunity to attract new fans. For example, if a post of you received many comments, certainly some of them will contain references - or tag - on a third person who has an account on Instagram and who is very likely to follow you, eventually.
Statistically, about 95% of those who have tagged from their friends, they will show interest in the post and your account!
3. Use the right "hashtags"
With the new algorithm of Instagram, hashtags have gained high value. You should research and locate which hashtags are the most popular to your target audience and include them in your posts.
Remember to use only 30 hashtags per post!
Make a list of your own hashtags and copy them down from your post, as a comment. Do not put them in the description of your post, because your message might "get lost" among them.
4. Add geographic area
Do not forget to add the geographic area or the places your potential fans would go. If, for example, you are in a famous cafe and post your coffee with a smart comment / joke, do not forget to state your location in hashtags. People who are there, are very likely to laugh at your post and actually follow you.
5. Make your content enjoyable and easy to repost
Usually, an interesting and pleasant post is not enough. You should make your followers want to "Share" it.
If someone reposts your beautiful picture, your attractive offer, or your contest, your post automatically becomes interesting to other people, who may visit your account and eventually follow you!
6. Tag largest and relevant accounts
Let's say that you make a post about a famous person who wore your clothes, or had any kind or interaction with you. It would be good to tag his/her name and all the accounts of the people associated with him/her, such as the manager, the places they go, even the portals that have wrote something about this person.
In this way, there are great chances to obtain new Followers, even from larger accounts!